Book recommendation..

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

 

I've found this book on amazon.com and  i would like to share it with my readers. This is a must read book if you dont want to waste time and resources on the old methods of Internet PR. The author, David Meerman Scoof reviews the old rules for old times sake while bridging into the new rules for Internet Marketing and PR. This book deosn't only have theories, but offers practical and results oriented hot-to's. Its a book about breaking the rules and creating new roles in traditional functional areas.
And yess, i'm gonna get one of this!!!